Shopping for a mattress is not an experience that most people like. It’s tedious, it consumes a lot of time, and worst of all, it hits your wallet hard. It’s no wonder then many of us put it off for later knowing we’ll have to fight off middlemen and aggressive sales tactics. And let’s not forget, ads, commissions, and overhead costs for brick and mortar stores come out of your pocket.
However, new startups in the mattress business are changing all that for the better. You can now search online, spend less, and sleep well, after buying a bed-in-a-box mattress from an online retailer. These companies have turned the industry upside down, and consumers are welcoming them with open arms.
Market Share Is Moving Over to Bed-In-A-Box Mattress Companies
One of the most appealing aspects about these startups is the convenient shopping experience they offer. Moreover, they make use of new technologies and materials that are easier to deliver. The whole process is pretty simple. You read reviews online, choose a mattress, and within a couple of days, a small box appears at your door without a delivery fee or the need for multiple people to carry it inside. The only thing you need to do is open the relatively lightweight box to let air inside and wait for the mattress to expand into its final shape and firmness.
In the case that the mattress doesn’t suit you, most of these companies let you try their products out for a few days before sending them back. This policy enables you to test your mattress for a couple of night before you make your final decision.
Customer Reviews and Expert Opinions Are Positive
In a recent article, BuzzFeed [1] quoted a glowing user review from Tamira: “My husband and I spent two years looking for mattresses, and the last thing we thought we would ever do is an impulse buy a mattress online without even laying on it. Well, I’ve never been so happy I took the leap! No more tossing and turning, no more back pain or stiffness. I think he even snores less! I can’t feel him get up in the mornings, and most importantly we both get what we need — I like a firm mattress, and he likes a soft one. This bed forms to you. It will give you what you need and never sags, just bounces right back in to place. It was delivered fast and took minutes to open and fully unfold. No chemical smells, no hassle, just a great night sleep.”
Consumer Reports [2] also chimes in: “Industry sources report that the number of online mattress retailers is now approaching 200, and many are puffing up their marketing messages in an attempt to be heard above the din.”
Finally, USA Today [3] mentions a big boom: “The online mattress business really went from nothing to a $1.5 billion business in the blink of an eye. This whole industry has been disrupted by the idea that maybe you don’t have to try the mattress before you buy it.”
Bottom line, the competition is intense, and the demand is high, which means low prices for consumers. If you need a new mattress, now’s the time to buy online. Comparing offers and reading trusted reviews is a smart way to make sure you’re getting a good deal.
[1]https://www.buzzfeed.com/brittaneytrent/mattresses-you-can-get-online-that-are-as-comfy-as-they-are
[2]https://www.consumerreports.org/mattresses/is-a-bed-in-a-box-right-for-you
[3]https://www.usatoday.com/story/money/business/2017/05/08/online-sales-boom-mattresses-squished-into-boxes/101409446
